Online Business Console Features - Website CMS, Ecommerce, Email Marketing, CRM and More...
Email Marketing Features
Email Marketing is available in any of our price plans
Bespoke templates can be provided to match your website or corporate identity for an added cost.
Email Marketing also comes as a managed service in our Business Unlimited services - you don't even need a site!
Main Email Marketing Features
- Choose from over 200+ design templates or have bespoke templates designed for you
- One-off Email shots or loyalty-based campaigns
- Report on and go beyond open rates and bounces recording and see what actions customer take
- Integrated customer database that grows as customers subscribe or interact with your website
- Use the Customer Report Generator to segment your customer database for better targeting and results
- Systems in place by default to increase email delivery and reduce spam
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Email Marketing
- Setup Birthdays or Loyalty-based Campaigns.
- Setup any Anniversary based campaigns, (e.g. based on previous purchases), automate reminder in 6-months, 12-months or any amount of time
- Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
- HTML or Text Emails. HTML emails contain text version also, so all your recipients will get your content
- Send a campaign to any customer group or your entire customer database
- Preview your campaigns by emailing it to yourself or any one else before finalising
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Integrated Customer Database
- Grow your customer database every time your customers subscribe or interact with your website
- Centrally manage your customer's campaign subscriptions
- A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
- Increase your sales by utilising up to 5 anniversary dates for each customer, e.g. date of last holiday booked, date of last car service etc. Use loyalty campaigns to automate communication around these key events on a one-on-one basis
- Customise and extend the Customer Database to suit your business
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Email Marketing Reporting and Analytics
- Track Open Rate of HTML emails
- Track Links clicked and most popular links (available for both HTML and Text formatted emails)
- For the first time track customer actions e.g. customer made a purchase, customer made an enquiry and so forth
- Track bounce rates
- Track customer unsubscriptions from your campaigns
- Live Feed on campaign activity available from the Admin dashboard
- Sophisticated customer reporting framework
- Filter on any system or custom field
- Save any report and run later
- Export any report to Microsoft Excel for further analysis or for external records
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Business Console Features
For your Website
For ECommerce
For your Email Marketing
For Customer Relations
Other Features
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Garnering awareness and acquiring customers is one of the great challenges of building a business. It is so important that there is an entire business discipline dedicated to this - known as marketing! MORE >
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